Mastering Sales & Marketing in the Age of New Social Media
This ICL training seminar will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts.
Description
This highly-interactive ICL's Mastering Sales & Marketing in the Age of Social Media training seminar has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media.
Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention.
Course Objectives
- Implement strategies to engage customers through social media marketing
- Integrate social media marketing tools into existing marketing plan
- Determine which social media channels best fit organisational marketing objectives
- Explain how social media marketing differs from traditional marketing
- Describe best practices and rules of engagement for online sales and marketing
Who is this Training Course for?
- Sales & Marketing Professionals
- Business Development Team Members
- Customer Service Professionals
- Team Leaders & Supervisors
- Administrators
- HR & Training Professionals
- Accounts Personnel
- Public Relations Professionals
How will this Training Course be Presented?
The programme is delivered as a blended learning solution consisting of Online components of self-directed learning supplemented by virtual classroom based lectures and workshops. An Online group collaboration portal has been established enabling delegates to post and respond to questions posed by facilitators and peers.
The Course Content
Module One
Session One: Course Overview
Session Two: Pre-Assignment Review
Session Three: Defining Marketing
Session Four: Recognizing Trends
Session Five: Doing Market Research
Session Six: Strategies for Success
- Top Ten Strategies for Success
- Identifying Opportunities (Part One)
- Identifying Opportunities (Part Two)
Session Seven: Mission Statements
Session Eight: Brochures
Session Nine: Trade Shows
- Why Attend a Trade Show?
- Preparing for a Trade Show
Session Ten: Developing a Marketing Plan
- The P’s of Marketing
- SWOT Analysis
- A Simple Marketing Plan for Small Budgets
Session Eleven: Increasing Business
Session Twelve: Saying No to New Business
Session Thirteen: Advertising Myths
Session Fourteen: Networking Tips
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Module Two
Session Two: Getting Started
- What is Social Media?
- Pre-Assignment Review
Session Three: Understanding the Marketing Mix
- The Five P’s and Social Media
- Exercise Your Muscle
Session Four: Developing a Social Media Plan
- Things to Think About
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?
Session Five: Building Your Social Media Team
- Building the Team
- The Community
Session Six: Using Social Media to Build Internal Communities
- Does it Mean Everyone is Online All the Time?
- Make it Work
Session Seven: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
Session Eight: Keeping on Top of the Trends
Session Nine: Damage Control
- That’s Not Good!
- Get Smart
Session Ten: Using Facebook
- Getting Started
- Building Your Community
- Taking it Further
Session Eleven: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Getting Connected
Session Twelve: Using Twitter
- Tweeting
- Making it Memorable
- Using Lists
Session Thirteen: Building a Blog
- Should I Be Blogging?
- Blog Rules
- Help People Find You
- What Will I Write About?
- Planning Your Blog
- Vlogs and YouTube
Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools
Session Sixteen: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan