Mastering Sales & Marketing in the Age of New Social Media

This ICL training seminar will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts.

Description

This highly-interactive ICL's Mastering Sales & Marketing in the Age of Social Media training seminar has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media.

Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention.

Course Objectives

  • Implement strategies to engage customers through social media marketing
  • Integrate social media marketing tools into existing marketing plan
  • Determine which social media channels best fit organisational marketing objectives
  • Explain how social media marketing differs from traditional marketing
  • Describe best practices and rules of engagement for online sales and marketing

Who is this Training Course for?

  • Sales & Marketing Professionals
  • Business Development Team Members
  • Customer Service Professionals
  • Team Leaders & Supervisors
  • Administrators
  • HR & Training Professionals
  • Accounts Personnel
  • Public Relations Professionals

How will this Training Course be Presented?

The programme is delivered as a blended learning solution consisting of Online components of self-directed learning supplemented by virtual classroom based lectures and workshops. An Online group collaboration portal has been established enabling delegates to post and respond to questions posed by facilitators and peers.

The Course Content

Module One

Session One: Course Overview

Session Two: Pre-Assignment Review

Session Three: Defining Marketing

Session Four: Recognizing Trends

Session Five: Doing Market Research

Session Six: Strategies for Success

  • Top Ten Strategies for Success
  • Identifying Opportunities (Part One)
  • Identifying Opportunities (Part Two)

Session Seven: Mission Statements

Session Eight: Brochures

Session Nine: Trade Shows

  • Why Attend a Trade Show?
  • Preparing for a Trade Show

Session Ten: Developing a Marketing Plan

  • The P’s of Marketing
  • SWOT Analysis
  • A Simple Marketing Plan for Small Budgets

Session Eleven: Increasing Business

Session Twelve: Saying No to New Business

Session Thirteen: Advertising Myths

Session Fourteen: Networking Tips

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

 

Module Two

Session Two: Getting Started

  • What is Social Media?
  • Pre-Assignment Review

Session Three: Understanding the Marketing Mix

  • The Five P’s and Social Media
  • Exercise Your Muscle

Session Four: Developing a Social Media Plan

  • Things to Think About
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?

Session Five: Building Your Social Media Team

  • Building the Team
  • The Community

Session Six: Using Social Media to Build Internal Communities

  • Does it Mean Everyone is Online All the Time?
  • Make it Work

Session Seven: Analyzing Your Impact with Metrics

  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

  • That’s Not Good!
  • Get Smart

Session Ten: Using Facebook

  • Getting Started
  • Building Your Community
  • Taking it Further

Session Eleven: Using LinkedIn

  • LinkedIn Essentials
  • Setting Up Your Account
  • Getting Connected

Session Twelve: Using Twitter

  • Tweeting
  • Making it Memorable
  • Using Lists

Session Thirteen: Building a Blog

  • Should I Be Blogging?
  • Blog Rules
  • Help People Find You
  • What Will I Write About?
  • Planning Your Blog
  • Vlogs and YouTube

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan

  • Pulling Everything Together
  • Preparing for Delivery or Upgrade

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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