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This ICL training seminar will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts.
This highly-interactive ICL's Mastering Sales & Marketing in the Age of Social Media training seminar has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media.
Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention.
The programme is delivered as a blended learning solution consisting of Online components of self-directed learning supplemented by virtual classroom based lectures and workshops. An Online group collaboration portal has been established enabling delegates to post and respond to questions posed by facilitators and peers.
Session One: Course Overview
Session Two: Pre-Assignment Review
Session Three: Defining Marketing
Session Four: Recognizing Trends
Session Five: Doing Market Research
Session Six: Strategies for Success
Session Seven: Mission Statements
Session Eight: Brochures
Session Nine: Trade Shows
Session Ten: Developing a Marketing Plan
Session Eleven: Increasing Business
Session Twelve: Saying No to New Business
Session Thirteen: Advertising Myths
Session Fourteen: Networking Tips
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Session Two: Getting Started
Session Three: Understanding the Marketing Mix
Session Four: Developing a Social Media Plan
Session Five: Building Your Social Media Team
Session Six: Using Social Media to Build Internal Communities
Session Seven: Analyzing Your Impact with Metrics
Session Eight: Keeping on Top of the Trends
Session Nine: Damage Control
Session Ten: Using Facebook
Session Eleven: Using LinkedIn
Session Twelve: Using Twitter
Session Thirteen: Building a Blog
Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools
Session Sixteen: Launching Your Plan
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan