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In this course we introduce and discuss the theories, tools and perspectives of corporate and organizational communication to be used to enhance participants’ development as communication professionals with the practical insight to deal with complex communication issues in modern organizations within a company as well as externally.
Effective communication is critically important for all organisations. Through effective communication, customers learn about your products or services and what makes your brand stand out from competitors. It enables management and staff to strive for the same strategic goals and informs investors, the media, and the public about your activities. Corporate communication is all about how organisations communicate with internal and external stakeholders of all types. Excellent Corporate Communications enhances reputation, engages employees, encourages investors, excites the media, and educates the public.
Your company will benefit in the following ways:
The personal benefits to be derived from attending this ICL training programme include the following:
By the end of the course, participants will be able to:
This ICL training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit:
This ICL training is an intensive, updating training course illustrated throughout with practical examples. It is highly activity-based and uses group work extensively alongside case-studies, demonstrations, lectures and videos. It focuses on strategic insight, practitioner skills, tools and techniques for the effective management of these important business functions.