ICL Annual Secretaries Day Conference

Take part in South Africa’s premier conference dedicated to the growth, leadership, and professional excellence of administrative professionals. This 4-day event offers high-impact training, meaningful networking, cutting-edge technology insights including AI for assistants, and a well-deserved luxury retreat experience.

Description

In a world where executive efficiency and adaptability are more valuable than ever, The Empowered Assistant 2025 offers Personal Assistants, Executive Secretaries, and Office Professionals a unique opportunity to upskill, connect, and celebrate their critical role in modern organisations.

Hosted at the luxurious Sun City Resort, this four-day flagship conference blends high-impact professional development with wellness and leisure — tailored specifically for those who support, coordinate, and lead from behind the scenes. Delegates will explore advanced communication strategies, AI-powered administrative tools, emotional intelligence, time mastery, and leadership without authority — all designed to future-proof their roles in the digital age.

This year’s event introduces cutting-edge sessions on Artificial Intelligence (AI) for office professionals, enabling delegates to harness emerging technologies that enhance efficiency, accuracy, and productivity in their daily roles.

From insightful sessions to collaborative networking opportunities and a luxurious team-building finale, The Empowered Assistant 2025 is more than a conference — it’s a celebration of excellence in support roles.

📌 Event Highlights

✔️ World-class speakers & interactive training
✔️ Real-world AI applications for admin professionals
✔️ Leadership, stress management & digital skills
✔️ Glamorous networking cocktail
✔️ Team building, game drives & spa treatments
✔️ Certificate of Attendance
✔️ Delegate gift bag & downloadable materials

Course Objectives

Why Attend?

  • Discover real-world AI tools for secretaries and PAs

  • Build confidence in communication, leadership, and influence

  • Learn time-saving digital strategies and virtual collaboration skills

  • Network with professionals across industries

  • Enjoy a rejuvenating day of team building, spa experiences, and safari options

  • Celebrate your profession in style with a closing cocktail and awards session

Who is this Training Course for?

This conference is designed for administrative professionals at all levels who want to elevate their careers, embrace modern tools, and connect with like-minded peers. It is ideal for:

  • Executive Assistants (EAs)

  • Personal Assistants (PAs)

  • Office Administrators

  • Secretaries & Executive Secretaries

  • Team Coordinators & Department Support Staff

  • Receptionists & Front Office Professionals

  • Administrative Managers & Supervisors

  • Project and Event Assistants

  • Anyone in a support role looking to grow, lead, and thrive

Whether you're supporting C-suite executives, managing office operations, or coordinating teams — this conference will empower you to lead with confidence, adapt with technology, and build lasting professional networks.

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