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This ICL's Strategic Event Management & Conferences Management training seminar will take your events programme to the next level building your brand and reputation in line with corporate objectives.
This ICL's Strategic Event Management & Conferences Management training seminar will take your events programme to the next level building your brand and reputation in line with corporate objectives. Getting the right mix of events with the right design values and consistent messaging to the right audiences is key. But what are the ‘right’ decisions? Being correctly positioned at key industry conferences and exhibitions is important for brand visibility and positioning. Courting the right guests at your social events builds influence plus, every event needs to be well planned and organized. Lack of attention to a critical detail could result in your event being talked about for all the wrong reasons with damage to your brand and reputation.
This ICL's training seminar will highlight:
• Selecting the right events for your purpose spreading risk across many events, so that success won’t depend on one event alone
• The cumulative building of key messages and brand values with key stakeholders
• Master planning, hosting and following-up like a world-class professional
• Building capability, a trusted suppliers list and infrastructure across events
• The skills of the perfect host and media spokesperson
At the end of this ICL's training seminar, delegates will be able to:
• Plan a programme of events to support and deliver the corporate strategy
• Select from a range of events and know how to deliver each type
• Schedule and plan each event within budget and deadlines
• Identify the most appropriate venues and activities for your events
• Manage VIPs and the media with confidence
• Troubleshoot plans to solve potential problems before they emerge
Organizational Impact
Personal Impact
This seminar is relevant to anyone likely to have responsibility for the delivery of events for their organization but new to the concepts and practicalities of this facet of corporate communications. This course is suitable to a wide range of professionals but will greatly benefit:
The training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the seminar progresses relevant to their own backgrounds and company requirements. The seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days
Day One:
The Role of Events in your Corporate Strategy
Day Two:
Event Planning: The Theory and Practice
Day Three:
Event Management
Day Four:
Invitations, VIPs and Hospitality
Day Five:
Bringing it All Together